We help software and technology companies that sell into shipping understand and reach their market. Our team combines hands-on maritime experience with structured market research: mapping shipowners and ship managers, profiling fleets and decision-makers, testing product fit with technical and operational teams, and supporting your sales effort with insight, qualified introductions and maritime-literate materials. Whether you offer PMS, fleet performance, emissions and climate compliance, procurement or crew software, we help you sell to shipping in its own language.
Shipping is a concentrated, relationship-driven market where the buyer is rarely one person. We research who your customers are, how their fleets and organisations are structured, who decides, and what they need, so your product and your pitch fit the way ship managers actually work.
What we research for you
Our people have helped technology providers sell their software and services to shipowners and ship managers. We turn research into pipeline: the right accounts, the right contacts and a message that technical superintendents, fleet managers and owners recognise as their own.
How we help you sell into shipping
How an engagement works
Each engagement starts from your product and your commercial goal. We agree the questions to answer, research them with maritime rigour, and stay involved until the insight has turned into conversations with customers.
Brief & objectives
We understand your product, target segments and commercial goals, and agree the questions the research must answer.
Research & mapping
Desk research, fleet and account analysis, and interviews with shipowners, ship managers and their technical teams.
Insight & recommendations
Clear findings on market, buyers, competitors and positioning, with practical recommendations for product and sales.
Sales activation
Target account lists, introductions, messaging and sales materials, with ongoing support for your sales team.
Who is this service for?
Software and technology companies, start-ups and established vendors, that sell or plan to sell to shipowners, ship managers and other maritime organisations. Typical areas include PMS and fleet management software, performance and emissions monitoring, climate and decarbonisation solutions, procurement and crew systems.
Why use a maritime specialist rather than a general research agency?
Shipping has its own buying structures, vocabulary and regulatory drivers. Our team has worked inside ship management and on the vendor side, so we know who influences a decision, which questions a technical superintendent will ask, and how regulation such as emissions and inspection regimes shapes demand.
What will we receive?
Depending on the engagement: market maps and segment sizing, target account and decision-maker lists, competitor benchmarks, interview findings, positioning and messaging recommendations, and sales materials. We agree deliverables at the start.
Can you help us sell, not just research?
Yes. Beyond research we support go-to-market planning, account qualification, introductions and meeting set-up, and maritime-specific sales materials, working alongside your own sales team.
How do you handle confidentiality?
All engagements are confidential. We work under non-disclosure agreements, and your product information, research findings and target lists are used only for your project.
Get Started
Tell us about your product and the market you want to reach. We will suggest a research and go-to-market approach that fits your goals.
