Brand
Blue leads, orange accents, sea-glass carries the surfaces. The trio together reads as livery — use it on the vessel, the cover and the hero.
- 55% Charcoal + White
- 25% Sea-glass
- 12% Blue
- 8% Orange
Logo
Colour
Primary
Norsetech Blue
RGB 0 74 173 Accent
Norsetech Orange
RGB 255 61 0 Secondary
Sea-glass
RGB 168 201 200 Surface
Pale Sea-glass
RGB 228 239 238 Dark ground
Charcoal
RGB 28 28 30 Base
Pure White
RGB 255 255 255Using it
- Orange is the smallest share and the loudest — one headline, one button, one stripe per view.
- Sea-glass is a surface, never a text colour on white.
- Keep Norsetech Blue on every piece so the palette stays ours, not a racing livery.
Contrast pairs
| Sample | Pair | Ratio | Use |
|---|---|---|---|
| Ink on Sea-glass | 9.6:1 | Body text | |
| White on Blue | 8.1:1 | Body text | |
| Orange on Charcoal | 4.8:1 | Body text | |
| Charcoal on Orange | 4.8:1 | Buttons | |
| White on Orange | 3.6:1 | Large text only | |
| Orange on Blue | 2.3:1 | Never for text | |
| White on Sea-glass | 1.8:1 | Never for text |
Type
Geist
Headings and body text.
Geist Mono
Codes, dates and figures.