smartPAL grew out of the ship management software that Bernhard Schulte Shipmanagement built for its own fleet. BSM describes its formation from four ship management companies as the birth of smartPAL, and the IT division that developed it became MariApps Marine Solutions, a separate company in the Schulte Group, in 2014.
Earlier generations were known as the PAL system and PAL e3, a marine ERP with crewing, payroll, PMS, purchase, accounts and dry-dock modules. Separate applications were later joined into one web platform with single sign-on, and BSM's customer portal became LiveFleet in 2017.
MariApps now serves customers outside the Schulte Group as well. Publicly reported users include Maersk and Intership Navigation.